Why Your Small to Midsize Business Needs B2B Software

Why Your Small to Midsize Business Needs B2B Software


For any small to midsize business-to-business (B2B) company being able to obtain, organize and analyze data with B2B software is crucial to business and customer insight.

It allows companies to make timely and fact-based decisions, such as identifying inefficiencies and the need to make labor or workflow changes or scaling the organization because of increased performance.

So, what is B2B software and why do you need it? Let’s find out.


What is B2B software?


B2B software is a cloud-based software (usually a desktop tool and/or mobile app) that businesses (i.e. wholesale distributors or manufacturers) use for accounting, customer relationship management (CRM), Enterprise Resource Planning (ERP), marketing, sales, inventory, distribution, deliveries, merchandising and more.

Why Your Small to Midsize Business Needs B2B Software


Why do small to midsize businesses need B2B software?


For small to midsize wholesale distributors or manufacturers, staying ahead of the competition means providing competitive pricing, product availability, and quick delivery.

Business goals, which can only be achieved through operational efficiency, keeping costs low and increasing revenue.

The tools and business intelligence needed to ensure you meet these business goals all come from B2B software solutions you integrate with your business.

Integrating the right software solution can help your business:


Saves Time by Automating Sales Processes


Imagine your presales or direct store delivery (DSD) sales reps struggling to take orders in the field because they need to call or text in the order, then the customer receives the wrong order because the quantity was texted incorrectly. These errors lead to wasted time and unsatisfied customers. Does this sound familiar?

The solution to this struggle is B2B software, such as the OIS Basic App, a cloud-based mobile app for sales order taking, that can be easily downloaded to a smartphone or handheld device, so your reps are ready to sell anytime, anywhere.

According to a McKinsey and Company study, more than 30% of sales-related activities can be automated.

Save time by automating the sales process with a B2B sales app. 

Reps can place sales orders quickly and accurately right from their smartphone, using a barcode scan for desired products, enter the quantity and hit send. The order is processed in real-time so your main offices can start the packing and delivery process immediately.

Using a mobile application is a no-brainer for companies that want to save time and keep their reps selling.


Increased Efficiency with a Multi-channel Operation


Integrating a B2B software solution, for your sales order process, warehouse and inventory management and delivery workflows helps increase efficiency in your business as a whole.

You get a full 360-degree view of your business, from the data collected through various channels that help you correct productivity inefficiencies, leading to lower operation costs which can trickle down to your customer pricing, keeping your business competitive in the marketplace.

Your efficiency leads to better customer satisfaction as B2B customers, such as retail stores, deli’s, bodegas or restaurants are receiving their orders on time and at fair prices.


Allows for Scalability


As new or existing B2B companies begin to scale their organization, increasing buyers, delivery or facilities it is important to have B2B software that can manage the demands of a growing infrastructure.

This is the biggest benefit to using B2B software, as your business grows, the data collected continually provides insight for your future business goals.

So now that you know why you need business to business software, let’s discuss pricing.


How much does B2B software cost?


The cost will depend on the provider and features that fit your business needs. 

But don’t worry, there are many affordable options for small to midsize businesses, it’s all a matter of doing your research.

Many B2B software companies provide customized pricing, which is convenient because one app can’t fit all businesses.

Remember, I understand cost is a factor when making any business decision but what’s even more important is to choose a B2B software automation solution that fits with your business and makes it easier to serve your customers.

Orders in Seconds (OIS) is a mobile software solution company for wholesales distributors and manufacturers.  We provide exceptional customer service, the very best technology to fit your needs at an affordable rate.  We understand the challenges faced by B2Bs with the sales order management and automation process and provide a mobile sales application (OIS Basic) that helps your business stay competitive in the ever-changing marketplace.  Schedule a free demo today.

5 Ways to Improve Your Sales Team's Productivity and Sales with a Mobile App

5 Ways to Improve Your Sales Team’s Productivity and Sales with a Mobile App

5 Ways to Improve Your Sales Team’s Productivity and Sales with a Mobile App


In the business-to-business (B2B) space, as the world recovers from the COVID-19 pandemic, wholesale distributors and manufacturers continue to look for ways to improve performance and sales by using methods such as, sales coaching or mobile apps. As B2B sales suffered greatly within the past year.

Sales managers are faced with the challenge of keeping revenue figures up, managing customers and motivating their sales people to produce quality results. A task which becomes increasingly difficult when using out-of-date selling practices or tools that hinder the sales process and waste time.

Luckily, the B2B customer demand for a more digital approach to sales has influenced sales teams to seek out feature-rich mobile applications that improve productivity and sales performance.

In this blog post, I will review 5 ways to improve your B2B sales team’s productivity and sales with a mobile app. I will discuss top features that will not only benefit on-the-go sales reps to produce greater sales results but also boost customer satisfaction. Let’s go.

1. Up-to-date Technology for Easy Mobile App Download


Your sales reps don’t need to have the latest, most expensive technology and gadgets but should be using current smartphones or tablets, which allow for easy download of the newest application software. There is nothing worse than having to waste time figuring out why an app is not downloading or the operating system is out of date, distracting a sales rep from selling. 

Handheld devices help increase reps productivity by offering quick access to information from a mobile app or website, while they’re in the field. Reps can also message clients directly or report back to headquarters without skipping a beat.

2. Powerful Analytic Tools


Mobile sales application analytic tools help increase efficiency during the selling and ordering processing by tracking everything from customer data, order history, pricing, discounts and more. This information helps sales reps better serve customers, when cross-selling or upselling  products during store visits. Sales reps can also easily provide customers with invoices, previous orders or credit memos, on the spot, saving clients time from needing to call the office. Keeping customers happy, leading to increased sales.

3. Real-time Updates


When choosing a mobile sales application, it’s imperative that all information collected updates in real-time. This means every order placed, changes in product inventory levels, sales reps goals or visits are all updated to a cloud-base server and easily accessible by management and central offices instantly. Real-time updates give sales reps the ability to offer customers products based on current inventory or allows management to see if reps are meeting their sales goals, creating efficiency and increasing productivity.

4. Monitor Sales Goals & Key Performance Indicators (KPI)


To ensure sale’s teams are meeting daily, weekly or monthly sales goals, monitoring key performance indicators are essential. By using a mobile application that monitors sales volume, upsell or cross-selling rate, customer engagement, number of store visits etc. gives management the data it needs to ensure reps are performing well and meeting the company’s business objectives. Management can also quickly identify problems with productivity and address them before becoming a major issue, creating greater efficiency for the sales team and company.

5. GPS Route Mapping


More time to sell. This is what sales reps benefit from when using a mobile sales application with a GPS route mapping feature to schedule customers or new leads in their territory. Sales reps no longer need to map out their visits by hand or waste time looking for directions. GPS tracking provides the quickest and most efficient routes right from their smart phone or  handheld device. 

Although sales managers and reps still face many challenges in a recovering post-covid world, it doesn’t mean sales needs to continue to suffer. Reps must be empowered with digital tools, such as a smartphone or tablet that can handle mobile sales applications with all the features listed in this post, to help keep wholesale distributors and manufacturers competitive and financially prosperous.

Ready to Explore a Mobile App For Your Sales Team?

Orders in Seconds (OIS) is a mobile software solution company for wholesales distributors and manufacturers. We provide exceptional customer service, the very best technology to fit your needs at an affordable rate. We understand the challenges faced by B2Bs with the sales order management and automation process and provide a mobile sales application (OIS Basic) that helps your business stay competitive in the ever-changing marketplace. Schedule a free demo today.

5 Ways to Improve Your Sales Team's Productivity and Sales with a Mobile App