App stores now offer a plethora of storefront apps from online retailers. The reason for that is simple, some studies suggest conversion rates are up to 40% higher in storefront apps than mobile devices. The reason? Average session duration and order values are longer and larger, respectively.
When a customer is on your dedicated app you get to control the brand experience much more while providing a distraction free zone. Online shoppers then spend less time comparing your products against the competition and more time comparing with your catalog.
Moreover, the entry costs for storefront apps has decreased over the last few years. OIS eCommerce, for instance, allows customers with small or no IT teams get into the app market with low overhead costs. This is especially true when the app gets developed with your specific needs in mind.
Another important development in online shopping behavior is voice search. 2018 showed significant growth in the search and, consequently, buying of items online. According to recent data close to a quarter of customers now own a voice-controlled device, and that number is set grow further this year.
Amazon customers that own and shop using an Echo shop an average of $1,600 per year, versus $1,300 of Amazon Prime subscribers. If those figures alone don’t make you consider integrating voice search into your online sales strategy, then I don’t know what will.
It’s paramount for successful online retailers to stay ahead of the curve when it comes to new trends that make them relevant to savvy shoppers. Let us know in the comments what some of these tendencies could mean to your sales in the comments below.