eCommerce tendencies you can’t ignore if you want to stay ahead of the curve

eCommerce tendencies you can’t ignore if you want to stay ahead of the curve

App stores now offer a plethora of storefront apps from online retailers. The reason for that is simple, some studies suggest conversion rates are up to 40% higher in storefront apps than mobile devices. The reason? Average session duration and order values are longer and larger, respectively.

When a customer is on your dedicated app you get to control the brand experience much more while providing a distraction free zone. Online shoppers then spend less time comparing your products against the competition and more time comparing with your catalog.

Moreover, the entry costs for storefront apps has decreased over the last few years. OIS eCommerce, for instance, allows customers with small or no IT teams get into the app market with low overhead costs. This is especially true when the app gets developed with your specific needs in mind.

Another important development in online shopping behavior is voice search. 2018 showed significant growth in the search and, consequently, buying of items online. According to recent data close to a quarter of customers now own a voice-controlled device, and that number is set grow further this year.

Amazon customers that own and shop using an Echo shop an average of $1,600 per year, versus $1,300 of Amazon Prime subscribers. If those figures alone don’t make you consider integrating voice search into your online sales strategy, then I don’t know what will.

It’s paramount for successful online retailers to stay ahead of the curve when it comes to new trends that make them relevant to savvy shoppers. Let us know in the comments what some of these tendencies could mean to your sales in the comments below.

More tendencies in eCommerce that you need to keep an eye on in 2019

More tendencies in eCommerce that you need to keep an eye on in 2019

Artificial Intelligence is a buzzword you hear thrown around a lot these days, mostly in some jargon-heavy conversations about the future of labor. However, you mustn’t be intimidated by it, because there are some real-world applications that you could implement in your own eCommerce strategy without having to hire the next Elon Musk to carry them out.

Let’s have a look at some of the ways artificial intelligence and machine learning are being integrated in eCommerce platforms.

Most online sales platforms have been giving shoppers product recommendations that work of the keywords you they use to search for items for years. More recently, through artificial intelligence and machine learning, product recommendations are using a wider range of indicators that provide more accurate recommendations because they are specific to that customer’s behavior.

Aside from better product recommendations, chatbots and virtual assistants have made remarkable strides in the recent years to now provide more robust solutions. Facebook, for instance, now allows certain payment methods to be carried out directly through their messenger app to avoid clicking away to secondary site that handles payments. This removes one more step in the buyer’s journey that could otherwise mean a lost lead.

Another tech development that had made some serious strides forward is augmented reality. For several years AR seemed to be limited to novelty applications that were more meant to wow tech conference goers than entice retailers to incorporate it into their sales strategies.

That is no longer the case. Several retailers have made investments into using AR along their online sales channels. One salient example is IKEA and its Place app. The application allows users to see how products would look in your home before buying anything. This gives retailers both the capacity to enter customers while proving valuable sales data that you could use to your advantage.

If you want to learn more about other trends in eCommerce leave a comment below and we’ll work to cover it in the next post.

Simple Tip for Taking Product Pictures!

GREAT Tip for Taking Amazing Product Pictures!

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The pros and cons of integrating e-commerce

The benefits of eCommerce

If you’re looking to grow your business, you must’ve considered expanding your store to the digital world. It’s no surprise that a lot of businesses are making the move and with that in mind, we thought we’d draw up a list of things you need to consider when determining this strategic decision.

Pros:

Open 24/7

Your online business can stay open without a staff, on a digital world that never closes, available at any moment for your customers.

Business without borders

As your business grows, you can find new ways to ship that don’t require you to stay within the limits of your center of operations.

Lower operation costs

Think about all the costs you must maintain in a physical storefront: rent, salaries, utilities, and more. Your online business requires minimal supervision and maintenance which is more cost efficient than brick-and-mortar stores.

Easy to manage inventory

A physical store requires a constant physical inventory. With online sales, you can keep a low stock inventory or use drop-shipping methods to reduce costs.

Scalable

Your online operations could be very flexible. Online stores can start small and grow per your need without many complications.

Cons:

 

Interaction

Without a place to physically create contact with your customers, you’ll have to make effort to reach out to them.

Platform

While working through an online store might not be terribly complicated, it all depends on the platform. Make sure you select a system that you understand.

Setup

Like any project, its success can be dependent on its foundation. If you don’t configure your store correctly, you might have problems later that you weren’t expecting.

IT

Like any well-oiled machine, your ecommerce website or app will require maintenance. Make sure you have a reliable IT expert or technical support to troubleshoot issues that might arise.

If you’d like to explore the world of ecommerce sales further, don’t hesitate to contact our team. We’ll be happy to guide you through a virtual tour of ecommerce websites or apps that might be right for your business. Fill out the form below to schedule a call!