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Mastering Field Sales Route and Planning In 2023 with Steve Benson

Picture of By <span style="font-weight:bold;color:#F63C47; font-style: italic;">Oscar Guerrero</span>

By Oscar Guerrero

Published March 21, 2023

In this Q&A webinar, Orders in Seconds (OIS) partnered with Steve Benson, the CEO and founder of Badger Maps, the #1 App in the App Store for route planning for outside and field salespeople.

Oscar Guerrero, OIS Founder, and Steve Benson, CEO and founder of Badger Maps discussed “Mastering Field Sales Route Planning In 2023”. Additionally, the Q&A section addressed many of the frequently asked questions when implementing a route sales software tool in your B2B business. 


Orders In Seconds | B2B Order Management Software

In  This Webinar, You’ll Discover:

– More about route planning and how it helps sales managers or business owners increase their visibility of what’s going on in the field.

– How to best optimize sales routes per rep to reduce drive time, increase store visits and mobile sales using a route planner app.

– Learn how a route sales software can make your Customer Relationship Management (CRM) better for reps.

– A Q&A session.


Webinar Video: Mastering Field Sales Route Planning In 2023


In this webinar, Steve Answered the Following Questions:


Question 1 – Time 8:05

I have 500 customers to visit and 3 field sales reps, how do I best optimize my sales routes for each of the sales reps?


Question 2 – Time 12:33

How can sales reps reduce their driving time to visit more stores?


Question 3 – Time 17:04

What is the difference between just using Google Maps vs. a solution like Badger Mapping?


Question 4 – Time 22:02

Sales managers or business owners spend “x” number of hours planning routes manually, how can I save time doing this task?


Question 5 – Time 25:18

How can I increase my sales with a route planner solution like Badger Mapping?


Question 6 – Time 31:10

Any advice on best practices on how to do prospecting in the field for new customers?


Question 7 – Time 35:49

How do you make the CRM better for reps?


Question 8 – Time 38:22

How does sales planning help sales managers better understand what’s going on in the field?


How can Steve help your sales team through Badger Maps – Time 41:17


Audience Q&A – Time 47:46

Additional questions from the audience that Steve answered.


In this webinar, Oscar Shared the Latest Updates at OIS:


What’s new at Orders in Seconds – Time 44:05

Oscar provides valuable insights into how OIS Pro App for sales reps can complement Badger Maps’ features, optimizing the sales process for wholesale distributors while saving time and money. Oscar also shares details on OIS’s latest launch, the OIS eCommerce App, its features and many benefits. 


More From The Guest

Steve Benson is the CEO and founder of Badger Maps as well as the CEO of Badger Sales University and the president of the Sales Hall of Fame. After receiving his MBA from Stanford, Steve joined Google. There, he became Google enterprise’s top sales executive globally in 2009.

In 2012 he founded Badger Maps, a San Francisco based software company that enables field sales teams to be more efficient and manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. 



Check out his podcast here:



Connect with him on Linkedin:



Sales order management software for Sales Managers and Business Owners:

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Best Routing Software for Field Sales:

Finding the best routing software for field sales is crucial for optimizing sales team efficiency and maximizing productivity. There are several excellent options available that provide advanced features such as real-time traffic updates, multiple stop optimization, and integration with CRM systems. Some of the top routing software for field sales include Salesforce Maps, Badger Maps, and Route4Me. These platforms offer user-friendly interfaces, intuitive route planning capabilities, and robust mapping features to help sales representatives plan their routes effectively and minimize travel time.

Map Routing Software for Field Sales:

Map routing software for field sales enables sales teams to visualize their territories, plan optimized routes, and navigate efficiently between customer visits. These software solutions utilize interactive maps and intelligent algorithms to calculate the most efficient routes based on factors like distance, traffic conditions, and customer priorities. Examples of popular map routing software for field sales include Google Maps, MapQuest, and Waze. With these tools, sales professionals can access detailed maps, get accurate turn-by-turn directions, and make informed decisions to improve their sales efficiency.

Sales Route Planner Free:

A sales route planner free option is an ideal choice for small businesses or individual sales representatives who are looking for cost-effective solutions to optimize their routes. Several free route planning applications are available that offer basic route optimization features. Some notable options include MyRouteOnline, RouteXL, and MapQuest Route Planner. While these free tools may not have all the advanced features of paid software, they still provide essential functionalities like multiple stop optimization, map visualization, and directions to help salespeople plan their routes efficiently without incurring additional costs.

Business Location Maps for Field Sales:

Business location maps for field sales provide valuable insights into customer locations, competitor presence, and market coverage. These maps help sales professionals identify key areas to target and plan their routes accordingly. Many mapping software solutions, including Google Maps, Bing Maps, and Esri ArcGIS, offer business location mapping features. With these tools, sales teams can visualize customer data, plot locations on a map, and analyze geographic patterns to make informed decisions about sales strategies and territory management.

Most Efficient Route:

The concept of the most efficient route revolves around identifying the optimal path between multiple locations to minimize travel time and distance. Finding the most efficient route is essential for field sales representatives who need to visit multiple customers or prospects in a single trip. By utilizing advanced routing algorithms and real-time traffic information, salespeople can determine the route that ensures the least time spent on the road and maximizes productivity. Mapping and routing software, such as specialized field sales tools or general navigation apps, can help identify the most efficient route based on the specific requirements and constraints of the sales territory.

Efficient Route:

An efficient route is a route that is designed to minimize time, fuel consumption, and other resources while achieving the desired objectives. In field sales, an efficient route enables sales representatives to visit more customers, reduce travel time, and increase productivity. By considering factors like distance, traffic conditions, and customer priorities, sales professionals can create efficient routes that optimize their time and resources. Utilizing mapping and routing software with route optimization capabilities can significantly contribute to designing and following efficient routes, resulting in improved sales performance and customer satisfaction.

Field Sales Route Planner:

A field sales route planner is a specialized software tool or application designed to help sales teams efficiently plan their sales routes. These tools typically incorporate mapping and route optimization features to enable sales representatives to schedule customer visits, identify the best sequence of stops, and navigate efficiently between locations. Field sales route planners often integrate with CRM systems, allowing salespeople to access customer information, update visit details, and track their progress. By using a field sales route planner, sales teams can streamline their operations, save time, and increase their effectiveness in the field.

Most Efficient Sales Route:

The most efficient sales route refers to the optimized path that sales representatives can follow to visit their customers or prospects while minimizing travel time and maximizing productivity. The most efficient sales route is determined by analyzing factors such as customer locations, traffic patterns, time windows, and sales objectives. By utilizing advanced route optimization algorithms and real-time data, sales teams can identify the most efficient sales route and ensure that their time in the field is spent effectively, resulting in higher sales productivity and customer satisfaction.

More Information About Badger Mapping

Badger mapping is a sales mapping software designed for field sales representatives, sales teams, and sales managers. It helps sales reps plan their routes, optimize their schedules, and improve their productivity by providing them with real-time information on the locations of their customers and prospects.

The software integrates with CRM systems, allowing users to view their customer data, schedule appointments, and track their progress on the road. It also includes features like territory management, lead generation, and sales reporting, making it a comprehensive sales tool for businesses of all sizes.

Enhancing Field Sales with Sales Mapping Software

Sales mapping software has become an indispensable tool for field sales representatives and organizations looking to optimize their sales processes. This technology allows sales teams to visualize customer locations on interactive maps, streamlining route planning and improving overall sales efficiency. By integrating sales data with geographic information, sales mapping software enables reps to identify new sales opportunities, plan optimal routes, and strategically allocate their time. With real-time access to customer information and map-based insights, field sales representatives can make informed decisions on-the-go, leading to improved customer engagement and increased sales revenue.

Empowering Field Sales Teams with Field Sales Software

Field sales software offers comprehensive solutions tailored to meet the unique needs of sales reps on the move. This versatile technology equips sales professionals with tools for managing leads, tracking customer interactions, and generating on-site quotes or orders. Additionally, field sales software often integrates with customer relationship management (CRM) systems, ensuring seamless data synchronization between field and office-based teams. By providing a centralized platform accessible from mobile devices, field sales software empowers sales representatives to work efficiently, close deals faster, and stay connected with their team members, regardless of their location.

The Quest for the Best Route Planning Software

In today’s fast-paced business landscape, optimizing sales routes is crucial to reducing travel time and increasing sales productivity. The best route planning software is equipped with advanced algorithms that consider multiple factors, such as traffic conditions, appointment priorities, and location distances. These intelligent features enable sales reps to plan efficient and cost-effective routes, saving time and resources while maximizing their face-to-face interactions with customers. As a result, companies can enhance customer satisfaction, improve sales conversion rates, and drive revenue growth.

Streamlining Sales Operations with Map Route Software

Map route software simplifies the complexities of sales territory management by providing sales teams with comprehensive visualizations of their assigned territories. Sales managers can use this technology to create balanced territories, ensuring that each sales rep’s workload is manageable and equitable. By leveraging map route software, companies can also identify underperforming regions and allocate resources strategically to capitalize on untapped market potential. With the ability to visualize data on interactive maps, sales teams can efficiently plan their travel routes and stay organized while on the road, ultimately leading to increased productivity and greater sales success.

Elevating Sales Performance with Mobile Sales Apps

Mobile sales apps are a game-changer for sales reps who require instant access to critical information while on client visits or business trips. These apps offer a suite of functionalities, including mobile order processing, product catalog display, and real-time customer data synchronization. The ability to access up-to-date information and complete transactions on the go allows sales reps to be more responsive to customer needs and streamline the entire sales process. Mobile sales apps ensure that sales reps have the tools they need at their fingertips, enabling them to focus on building strong customer relationships and delivering top-notch service.

Discovering the Best Sales Apps for Your Team

The market is flooded with various sales apps, each catering to different business needs and industries. The best sales apps for any team depend on factors such as business size, sales objectives, and the level of integration required with existing systems. Some sales apps offer advanced features like sales performance analytics, while others prioritize ease of use and seamless navigation. Investing in the right sales app can significantly impact a company’s sales effectiveness, empowering sales reps, and increasing overall revenue. To determine the best fit for their organization, companies should carefully evaluate the functionalities and benefits offered by different sales apps and choose the one that aligns best with their sales goals and objectives.

Mobile Sales Apps: The Path to Efficient and Effective Sales Strategies

Mobile sales apps have revolutionized the way sales teams operate in the modern business landscape. These versatile tools offer a wide range of functionalities, empowering sales representatives to manage leads, update customer information, and process sales transactions directly from their mobile devices. By eliminating the need for manual data entry and providing real-time access to critical information, mobile sales apps boost the productivity and responsiveness of sales teams. Moreover, they enable sales reps to stay organized, plan their sales routes effectively, and deliver exceptional customer experiences on the go. Embracing mobile sales apps is a strategic move that can transform sales processes, drive revenue growth, and position businesses for success in a mobile-first world.


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This exclusive eBook is packed with real-world, data-driven concepts that can help maximize your store visits and double your sales.
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