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7 Hidden Costs of Manual Order-Taking in Wholesale Distribution

Picture of By <span style="font-weight:bold;color:#F63C47; font-style: italic;">Oscar Guerrero</span>

By Oscar Guerrero

Published September 13, 2023

We all understand how crucial order-taking is for the seamless functioning of wholesale distribution right? Surprisingly, field sales reps are often seen jotting down customer orders with pen and paper, even in an era bursting with automation possibilities that could make this process way more efficient. 

We get that change can be tough, and it’s easier to stick to what’s familiar. But what often gets missed are the costs tied to old-school methods.  Here, we’ll reveal the real expenses when businesses use manual order processing. By highlighting these often-hidden costs, we urge companies to consider modern, automated approaches.

The Hidden Costs of Manual Order-Taking

1. Errors and Inaccuracies

Let’s start with the most concrete financial impact: errors and inaccuracies in manual order-taking. Every time an order is recorded incorrectly, it can lead to financial losses. 

Imagine a food and beverage distributor still using manual order-taking processes. Picture a scenario where a sales representative mistakenly records an order for 100 cans of soda instead of the intended 50 cans. This results in an overstock of 50 excess cans of soda, increased shipping expenses for returns, and the potential loss of the customer’s future business.

Errors due to manual order-taking are something wholesale distributors can’t afford. See how this mistake impacts your business and, most importantly, learn how to avoid it by downloading our free eBook.

Avoid the Top 5 Mistakes Wholesale Distributors Make

Avoid the Top 5 Mistakes Wholesale Distributors Make

Are you making one of the top 5 mistakes that plague wholesale distributors? Download our free eBook to find out. We’ve also included tips and guidance to help you save time and avoid costly mistakes.

2. Inefficiency and Time Wastage

The inefficiency of manual order-taking is not just a metaphorical cost; it directly affects your bottom line. When field sales representatives spend excessive time on paperwork and order verification, it reduces their capacity to close more deals. Calculating the exact monetary loss here can be challenging, but it’s clear that time spent on manual tasks could be better utilized for revenue-generating activities.

3. Lost Sales and Customer Loyalty

Losing a customer due to frustrations with manual order processes has a concrete financial impact. The cost of acquiring a new customer is significantly higher than retaining an existing one. When customers switch to competitors offering smoother, automated ordering experiences, you lose not only current sales but also the potential for future business.

wholesale distribution meeting with worried sales reps

4. Missed Upselling Opportunities

Manual order-taking processes may not facilitate effective upselling or cross-selling for your direct store delivery and pre-sales field sales reps. Automated systems can analyze customer purchase histories and suggest complementary products, potentially increasing order values.

5. Cost of Manual Record Keeping

Maintaining records of manual orders and customer communications can be resource-intensive. Consider the costs associated with paper-based filing, storage, and retrieval of order-related documents. These expenses include not only physical storage costs, such as filing cabinets and office space, but also the time spent by employees in organizing and searching for paper records.

Orders In Seconds | B2B Order Management Software

6. Manual Payment Processing Costs

If payment processing is also manual, additional costs may be incurred. Manual payment processing can involve the handling of paper checks or cash, which requires administrative time and effort. Moreover, manual invoicing and collections can be time-consuming, resulting in delayed payments and increased administrative costs associated with tracking, follow-up, and reconciliation.

7. Increased Audit Costs

Auditing and reconciling manual order records can become a resource-intensive task for wholesale distributors. The process often demands the allocation of internal staff or external auditing services to ensure the accuracy and compliance of manual order processes. These audit-related expenses include personnel salaries, auditing fees, and the time and effort required for thorough record examination. Over time, these costs can accumulate, representing a genuine financial burden for businesses.

Is Your Wholesale Distribution Business Paying the Price for Manual Order Taking?

Imagine these costs piling up year after year. A miswritten order here, a lost customer there, and the inefficiencies that persist can add up significantly. What might start as seemingly minor expenses can turn into a substantial financial burden over time. 

Is your wholesale distribution business unknowingly losing money to these hidden costs? The answer may be more significant than you think. For small and medium-sized businesses, these seemingly small expenses can make the difference between healthy profitability and financial strain. 

Learn how to avoid these mistakes and put an end to losses from manual processes. Download our Free eBook now and take control of your business’s financial health.

Avoid the Top 5 Mistakes Wholesale Distributors Make

Avoid the Top 5 Mistakes Wholesale Distributors Make

Are you making one of the top 5 mistakes that plague wholesale distributors? Download our free eBook to find out. We’ve also included tips and guidance to help you save time and avoid costly mistakes.

Don't Fall for This Mistake: Embrace Automation to Save Costs

Overlooking the benefits of automation can be a costly mistake. While manual order-taking processes may seem familiar and comfortable, there are numerous ways in which automation such as mobile sales apps, can lead to substantial cost savings and operational improvements.

In Conclusion

By embracing automation and mobile sales tools in your order-taking processes, you not only mitigate the hidden financial costs associated with manual methods but also position your wholesale distribution business for long-term success. Don’t fall for the mistake of clinging to outdated practices; instead, explore the opportunities that a B2B order management software presents for your business’s financial health and growth

We know that trying something new can feel a bit overwhelming, especially for small and medium-sized B2B businesses. But don’t worry, if you’re looking for the right app for sales reps we’re here to make it easy for you. 

Schedule a free demo and get to know our OIS Pro App for easy and hassle-free order taking. Just pick a day and time and let us show you how we can help your business save money and boost efficiency.

B2B Wholesale Distributors: 5 Step Guide to Doubling Your Sales Orders
B2B Wholesale Distributors 5 Step Guide to Doubling Your Sales Orders

Double Your Sales Orders in 5 Steps

This exclusive eBook is packed with real-world, data-driven concepts
that can help maximize your store visits and double your sales.
Get it for FREE – Today!

FREE In-Depth Guide for B2B Wholesale Distributors

Double Your Sales Orders in 5 Steps

This exclusive eBook is packed with real-world, data-driven concepts that can help maximize your store visits and double your sales.
Get it for FREE – Today!

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