Learn How Kellogg’s is using mobile apps to increase B2B sales orders!

OIS eCommerce Solution for Foodservice

Learn How Kellogg’s is using mobile apps to increase B2B sales orders!

Kellogg’s has rolled out a Business-To-Business (B2B) eCommerce Mobile app to help convenience retailers place orders of snacks and cereals.

One of the world’s largest and oldest cereal makers with some of the most well-known brands of snack and convenience foods known to consumers is dropping serious hints at growing B2B e-commerce.

Speaking Nov. 13 at Kellogg Co.’s annual event for investors and analysts, Chris Hood, president for North America, said the maker of such iconic brands as Kellogg’s Corn Flakes and Special K sees significant growth opportunity in B2B e-commerce.

“We’ve dramatically expanded the number of C-store outlets and we’ve launched a B2B eCommerce business there.”

As part of our redesign within our North American structure,” he said, Kellogg is making “an investment in e-commerce capability to really strengthen not only our ability to call on and serve omnichannel players but also pure-play as well as B2B,” he told analysts. “In B2B, in particular, we think there’s a huge opportunity for growth. —we already have a pretty significant business there today, but there’s a big opportunity for us to continue to accelerate.

Kellogg, which generates $13 billion in annual revenue and produces more than 160 snacks and convenience foods like cereal and frozen foods. Monica McGurk, chief revenue, and e-commerce officer, said during the investors event that retail e-commerce accounted for about 2% to 3% of revenue, a percentage that rises to “north of 5%” when including Kellogg’s B2B e-commerce. Using the figures, Kellogg does about $715 million overall in e-commerce sales, including about $325 million in B2B e-commerce.

The secret is pushing a mobile first approach, one that integrates data, AI, and gamification. The food brand partnered with a well-known customer relationship management software provider to develop a robust B2B app that facilitates sales and merchandising.

Their app will allow convenience stores and other retail venues to place orders with the help of an AI-powered Einstein tool. By using previous orders and sales data from similar stores it will create a suggested list of products to buy. If the store owner finds the suggested list favorable, it can self-populate the shopping cart for an easier and faster shopping experience. Also, the AI tool can predict shifts in demand and advise retailers to buy more of certain products if, for instance, Kellogg plans to launch an advertising campaign for said item. Moreover, the tool has the capacity to forecast possible revenue from making that suggested purchase and subsequent sales. This can prove invaluable for increasing the average ticket without the need for field sales agents to move a muscle.

In addition to helping with sales the AI software gives a hand with merchandising. Kellogg implemented a reward system to prompt stores to take “shelfies”. Stores will take photos of a shelf with snacks, for instance, and use a visual comparison software that compares the placement of products against the planograms that the company has developed and ensures merchandising best practices. If something is out of place, then the app will suggest a more appropriate location for products or if they hit mark reward them through a program.

Each of these functions are optimized to maximize revenue for both the store and Kellogg themselves because their products will move faster. 

This is how innovation and a mobile first approach has pushed B2B sales in the millions of dollars for them. More important than that, company executives believe this is only the beginning and the opportunity for growth is far greater. 

A serious B2B sales company should be following Kellogg’s lead in developing solutions that apply directly to their markets using data as their foundation. This does not mean that you should simply try to copy the food brands strategy but find and develop tailored solutions for them. Every retailer will have to consider their specific sales environment and store behavior before setting out to implement this type of strategy.

Learn more about how to rollout Your B2B eCommerce App for Wholesalers?

OIS eCommerce App and Web Store
OIS eCommerce Solution

Track Orders and Keep Customers Happy!

■ Create custom pricing, percentage discounts and volume pricing for customers or groups.

■ Allow customers to purchase, track and reorder products.

■ Integrate your eCommerce platform with your accounting system (SAP, SAGE, Quickbooks and others)

To Learn More about our OIS eCommerce Solution, please visit:


Learn How US Foods Caters to Customers Online!

OIS eCommerce Solution for Foodservice

Learn How US Foods Caters to Customers Online!

■ The multibillion-dollar distributor, with 350,000 SKUs and more than 250,000 customers, does much of its business through eCommerce thanks to a strategy of catering to how its customers want to buy its products online.

■ Selling online for 20 years, US Foods has built ecommerce into a crucial channel where three-quarters of its more than 250,000 customers go online to order products from its base of 350,000 SKUs.

■ The company’s entry into ecommerce was prompted by major hotel chains, who needed 24/7 access to products ranging from food products and cooking equipment for their restaurants, in-room meal service and on-site convenience stores to hand soap and towels for their hotel guest rooms.

■ Even with its large volume of online orders, however, US Foods is still working to improve and increase the number of ways customers can order through self-service ecommerce to make their jobs easier.

Do you want to improve Your B2B Customer Service Experience Online?

OIS eCommerce App

Track Orders and Keep Customers Happy!

■ By tracking your orders effectively, you’ll be in a better position to keep your customers happy.

■ Whether customers ask for an update on the whereabouts of their orders, or need to make an amendment to a previous order or invoice, your staff can update them in record time – no matter who your customers talk to throughout the business.

To Learn More about our OIS eCommerce Solution, please visit:


Distributors Have a Big Opportunity Online!

Distributors Have a Big Opportunity Online!

■ Today, less than a half of all distributor sales are electronic.

■ Distributors and wholesalers have a big opportunity to build and grow ecommerce.

■ Gain a competitive advantage over B2B sellers that continue to rely only on traditional B2B sales channels including phone and paper orders.

Total U.S. Distributor Non-Electronic Sales

Total U.S. Distributor Non-electronic Sales

Total U.S. Distributor Electronic Sales

Total U.S. Distributor Electronic Sales

To Learn More about our OIS eCommerce Solution, please visit:


Are you customers requesting online ordering from you?

Are you customers requesting online ordering from you?

Are you customers requesting online ordering from you?

■ Increase sales and provide your customers with a robust online purchasing experience where you feel free to share the latest information about your products.

■ Personalize the experience with updated account information, customer-specific pricing, order history and a modern digital product catalog.

■ Integrate your online store with your existing accounting systems / ERPs (QuickBooks, SAGE, SAP, OIS Central, others).

What are your B2B web sales as a % overall B2B sales?

There are lots of small B2B companies, but many are getting a growing number of their total sales from business-to-business ecommerce, according to the 2019 B2B Buyers Survey…

To Learn More about our OIS eCommerce Solution, please visit:


Tip! – How To Lower Your Company’s Operations Cost?

How To Lower Your Company’s Operations Cost?

OIS Customer Service

Tip! One option is to start outsourcing your customer care & support operations to a Low-Cost Virtual Agent Service

Our Experience

ois_fbp_post_1Back in 2008, we experienced financial challenges; due to the Housing Financial Crash (Also known as the global financial crisis).

Our experience was to close doors for business or to start reducing our company expenses to stay alive.

We started thinking outside the box and we began to brainstorm how we were going to reduce our company’s operations cost to survive the financial crisis.

One option was to use the latest technology and start moving our customer service department to a lower-cost country and still maintain a good quality and trained customer service team.

Our Results Since 2008: We made the best decision!

1) We reduced our company’s expenses to stay alive since it was very expensive for us to have full-time employees in New York (Employee salaries, benefits, taxes, office space, computer, phone, etc).

2) We built our own internal virtual customer service team using the latest technology.

3) We maintained our good quality and trained customer service team.

Lowering our company’s overhead cost was a big part of our goal since it affected our bottom line profits!


Can we help you?

Yes, We Can!

Today, we help our clients with our virtual agent services to help them reduce their overhead expenses for their department’s needs in customer service, phone sales & technical support.

Industries we work with:

  • Wholesale Distributors
  • Manufacturers
  • Retail & eCommerce stores

Why Us? Because…

  • We are committed to Help you Grow!
  • We have the experience & technology
  • We are looking for a long lasting relationship

Our Process is very simple:

1.  Tell us your customer service needs – We will find a qualified virtual agent based on your needs.

2.  Training -The agent will be trained on your product or service.

3.  Production – The agent will start once fully-trained and approved to start.

Other Benefits:

  • Your own dedicated agent for your company
  • You pick the days & hours for the agent to work
  • Our managers will monitor your agent
  • We have bilingual staff (English/Spanish)


To Learn More about our Virtual Agent Services for customer service, phone sales or technical support, please visit:


eCommerce tendencies you can’t ignore if you want to stay ahead of the curve

eCommerce tendencies you can’t ignore if you want to stay ahead of the curve

App stores now offer a plethora of storefront apps from online retailers. The reason for that is simple, some studies suggest conversion rates are up to 40% higher in storefront apps than mobile devices. The reason? Average session duration and order values are longer and larger, respectively.

When a customer is on your dedicated app you get to control the brand experience much more while providing a distraction free zone. Online shoppers then spend less time comparing your products against the competition and more time comparing with your catalog.

Moreover, the entry costs for storefront apps has decreased over the last few years. OIS eCommerce, for instance, allows customers with small or no IT teams get into the app market with low overhead costs. This is especially true when the app gets developed with your specific needs in mind.

Another important development in online shopping behavior is voice search. 2018 showed significant growth in the search and, consequently, buying of items online. According to recent data close to a quarter of customers now own a voice-controlled device, and that number is set grow further this year.

Amazon customers that own and shop using an Echo shop an average of $1,600 per year, versus $1,300 of Amazon Prime subscribers. If those figures alone don’t make you consider integrating voice search into your online sales strategy, then I don’t know what will.

It’s paramount for successful online retailers to stay ahead of the curve when it comes to new trends that make them relevant to savvy shoppers. Let us know in the comments what some of these tendencies could mean to your sales in the comments below.

More tendencies in eCommerce that you need to keep an eye on in 2019

More tendencies in eCommerce that you need to keep an eye on in 2019

Artificial Intelligence is a buzzword you hear thrown around a lot these days, mostly in some jargon-heavy conversations about the future of labor. However, you mustn’t be intimidated by it, because there are some real-world applications that you could implement in your own eCommerce strategy without having to hire the next Elon Musk to carry them out.

Let’s have a look at some of the ways artificial intelligence and machine learning are being integrated in eCommerce platforms.

Most online sales platforms have been giving shoppers product recommendations that work of the keywords you they use to search for items for years. More recently, through artificial intelligence and machine learning, product recommendations are using a wider range of indicators that provide more accurate recommendations because they are specific to that customer’s behavior.

Aside from better product recommendations, chatbots and virtual assistants have made remarkable strides in the recent years to now provide more robust solutions. Facebook, for instance, now allows certain payment methods to be carried out directly through their messenger app to avoid clicking away to secondary site that handles payments. This removes one more step in the buyer’s journey that could otherwise mean a lost lead.

Another tech development that had made some serious strides forward is augmented reality. For several years AR seemed to be limited to novelty applications that were more meant to wow tech conference goers than entice retailers to incorporate it into their sales strategies.

That is no longer the case. Several retailers have made investments into using AR along their online sales channels. One salient example is IKEA and its Place app. The application allows users to see how products would look in your home before buying anything. This gives retailers both the capacity to enter customers while proving valuable sales data that you could use to your advantage.

If you want to learn more about other trends in eCommerce leave a comment below and we’ll work to cover it in the next post.

What do you need to launch an ecommerce website?

What do you need to launch an ecommerce website?

We’ve been talking a lot about making sure your website is setup appropriately and up to digital standards, but what if you’re ready for your website to start selling? Do you have a product placement strategy for your eCommerce website?

Let’s talk about marketing and your products. When coming up with a sales strategy, it’s important to identify your product’s values to your business. There’s a share growth matrix developed by The Boston Consulting Group that helps categorize products. The matrix breaks them down into four categories: cash cow, star, dog and question mark products.

Cash cow products are goods that provide a smaller return rate but generally have a large market share. They’re mature products that provide a steady income and are usually reliable sellers.

Star products are those that have a higher return rate with high potential that are still in development, so they could potentially generate a good ROI as long as they sell to scale.

Dog products yield a low return rate with smaller scale that can even cost more to keep than to drop from your rotation.

Question products are those that are in the beginning stages of development, where you don’t have enough information on whether they are either profitable or bad investments.

Why, you ask, do you need to know this information? It’s important to identify these products in your inventory because they give you an idea of what you need to promote and what you should phase out.

When launching your eCommerce store, you should consider your question mark products and star products as a key point of focus on your front page. This will help you move the products that you don’t have enough information about as well as help you promote those that yield high return of investment and generate interest from your clients.

Additionally, having your cash cow products as a secondary support (maybe a featured products section) will help give your customers an idea of the products you know they look for and that you have available.


Where do you go from there?

Customer’s Journey:

Identifying your customer’s journey is important. You should identify related products your customers might be interested in and upsell them by using these as a recommendation section either on the cart or on the cash cow products themselves.


Having your ERP connected to your website is vital. Product availability is a priority on the digital market. A customer will be turned off from your eStore if they order a product and then get a notice that the product isn’t available.

This also applies to promotions and sales. You should ensure that whenever your have an item marked down, there’s enough inventory to account for the demand if that product is highly requested.

These are just the first steps to identifying a sales strategy based on your own sales information that might help generate sales once you’re promoting your website to your intended customer. Please keep checking back as we dive into online promotion and the steps necessary to spread the word on your new eStore.

Any questions? Be sure to write in the comments below or contact one of our sales team for more information on how to turn your website into an eCommerce Sales point.

Marketing your new ecommerce website Where should you invest your dollars.

One of the most important benefits from working on an ecommerce website is tracking of sales and attribution of investment. When you connect your ecommerce website to an ad platform, whether it be programmatic ad buying to Facebook, Twitter or Instagram, you’ll be able to track your customer journey throughout the web.

The way ad buying and targeting works is through cookie and device ID tracking. By inputting the right information into on of your platforms, you’ll be able to see whether the campaign you’ve created is effective or not to your selected audience. But how does it work?

First, you must determine your audience. Who is your ideal customer? What are their basic demographics? What are their interests? Do you have an idea of who they are at heir core and what they like to browse during their time online? You build the basics of your targeting through demo, after that, you can layer interesting details like interest, category and even in-market data your can purchase through different data providers depending on the platform but including NCS (Nielsen Catalina Solutions) or even Visa data information through private deals.

Where are they buying? Which websites are they visiting? If they’re on social media, which platforms re they using? Do you want to target them during website visits or during their social interactions? These questions can help you identify which media you will use.

If you decide targeting website they visit, programmatic ad buying through platforms like the Amazon DSP, Google DV360, Mediamath, Google Ads and others are available for both small and medium businesses.

If social is your cup of tea, then Facebook and Twitter targeting provide data solutions that might help your target the customer that you need to reach.


What then?

You need to connect your website data to any of these platforms. In order to optimize your ad buy, you need to see results in real time. By connecting tracking from your website and logging sales as a main KPI in your ad strategy you can get more efficiency for your buck as you target an audience or shift strategies depending on what works and what doesn’t.

We suggest taking a dive into the big world if digital advertising for any sort of online strategy. Being able to try different campaigns and ad formats will inevitably help drive traffic to your eCommerce website. Awareness is only the first step, so making sure you map out a branding campaign before your start selling is important, if not vital, to making your website start selling.

This might seem like a big step, diving into marketing, but making sure you advertise your eStore is a necessary step to helping your site sell. If Digital Ad buying seems like a huge leap, you can also look into leveraging your first party data. You can use your current client list and send communications for the launch of your website and send follow up emails with new launched products and inventory on sale.

Want to know more about our eCommerce solutions? Click here to explore more.

Tendencies in eCommerce that you need to keep an eye on

Retailers online are seeing tremendous growth in their revenue. Some economists predict that eCommerce will see double digit growth until 2020. With that in mind you have to ask yourself: Are you doing everything you can to exploit your online sales?

Let’s start with a trend that has been happening since the start of online sales. Funny this is, it DOESN’T end in an online sale: ROPO (Research Online, Purchase Offline).

We all know people who cannot buy anything before doing some thorough research beforehand. Such people are actually a growing in numbers, and with good reason. They’ll check online vendors, read product reviews, compare prices of similar items and then finally go to a brick and mortar store to make the final purchase.

This means, that if you use an online sales channel then you need to take this into consideration. You need to make as much information available to your customers as you can. Doing this will place in a position of expertise as well as maximize your opportunity to close a sale, even if it´s offline.

Another significant change in online sales is delivery time. As of 2018 Amazon now offers free same-day or next-day delivery to its millions of Prime subscribers. In some cities they have gone as far as offering delivery in a matter of hours!

This means that if you’re selling online the bar for delivery times and logistics is getting higher and higher. Implementing technological solutions to improve internal processes will be paramount to compete in the online marketplace.

What other new tendencies have you seen in the online sales world? Let us know in the comments.